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- Drive conversion in stores and online, working closely with sales team
- Develop and execute performance marketing strategies across channels including search, social, and display.
- Analyze and report on campaign performance, providing insights and recommendations for improvement.
- Test and optimize ad creatives, landing pages, and conversion funnels to improve campaign performance.
- Performance Tracking (Digital Media & Social)
- In charge of marketing budget management, ensuring efficient spending and maximizing ROI
- Collaborate with cross-functional teams such as product, sales, and customer experience to align marketing efforts with business goals
- Manage ad-hoc projects
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